No-Cost Web Page Traffic For Your New Complementary Therapy Venture, Day After Day
If you're searching for inexpensive ideas to generate leads for your new complementary therapy business, especially if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, year after year, from one piece of work. So if you are looking for product launch ideas read on.
Article Marketing isn't an instant way to get started online, but it's a low-cost, no risk strategy anyone can adopt. First let's compare it with some different ways to get Internet visitors. Let's take the example of promoting a new shopping cart.
A traditional way of bringing visitors to your new site, taught by other on-line marketing training, is to get in touch with other webmasters requesting a link exchange. This can work, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone else promoting dog collars.
Another method is posting on forums in your market-place, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is fast to set up and you could see customers within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, to waste my funds!
Additional online strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I want to sell, not buy, so why sit bored, clicking on other people's sites so that they can sit bored to tears clicking on my web-page? They probably never even look at my advert. With tabbed browsers the temptation is just to open the following tab to click on the advert, never reading the adverts.
These ideas are time-consuming and ineffective for a serious product launch.
Offline promotional methods include networking to exchange cards at business clubs. Time-consuming, expensive and again in general, people are there to sell, not to buy.
In contrast, article marketing targets people who have indicated that they are interested in the product your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website URL, to article directories from which publishers can take articles for blogs etc so long as they include your website details with your article. Then when interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another benefit is that the best article directories email you statistics showing the keywords on which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot imagine why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier. |
