Pre-Paid Legal Leads - 3 Ways To Go, What Is Best?Prepaid Legal leads can make the distinction between success and disaster in your small business. But, not all leads are born equal.
Whether you choose to buy leads or generate your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If satisfied, they may be mindfully introduced to your program with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of teaching.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be serious, that's for you to ascertain. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your duty will be to find the serious ones, overcome their concerns and guide them into your business.
3. Active network marketers. These leads are already in an opportunity, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their credit card by becoming a member of a program.
The most qualified prepaid legal leads are those in the latter group: active MLMers.
Why?
Well, as discussed above, you are certain they have an interest in making cash with network marketing. You will never hear them say, "Is this one of those ponzi schemes?" and other such preposterous questions. They're past that; they know better.
They also understand the industry better than someone who's never been in MLM. So, once they become a member of your group and get up to speed, they'll produce results much quicker (and with less preparation) than a regular person.
Lastly, they likely know other active MLMers: their sponsor, front line, and even cross-line reps they met at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not necessarily looking to get started in something else. It's your job to gently, and with great care, pique their interest without setting off any alarms.
The best way to do this is to start with an offer that helps them in their existing opportunity... something not even related to your business. Something generic, like advertising tools or education.
Procure their trust, and show your value to them by assisting them to move forward with their existing business. Show them that, unlike their existing sponsor, you are teaching them things that produce results. But make it crystal clear that the only people who get your real focus are the people contributing to your personal success.
At that point, joining your organization will be the next rational action.
In summary, you can pursue potential customers, you can pursue opportunity seekers, or you can target active MLMers. Of the three, active network marketers have the most potential to explode your organization with the least effort. Focus your effort there, and your check will be transformed.
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